01
Oct
Unboxing YouTube Apologies: What Language Reveals about Sincerity
by Luke Morgan
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When creating YouTube apologies, you can draw on an understanding of linguistic principles to help your followers forgive you. The internet has transformed personal visibility...
01
Oct
Disclaimer Disconnect: Acknowledging Edited Photos on Instagram
by Alayna Beck
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Young women often encounter disclaimers for edited photos on Instagram—but do these disclaimers work how influencers intend? It’s no secret that highly edited pictures flood...
01
Oct
Handling Complaints: How Formal Should You Be?
by Sydney Simpson
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A measured amount of personalization and informality can help set a cooperative tone when handling customer complaints on social media. Customer complaints are often distressing...
08
May
The Role of Positivity in Making a Good Podcast
by Katie Greene
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As the podcast market becomes increasingly saturated, content creators can create podcasts that attract listeners by focusing on positivity. There are a million podcasts to...
06
May
How Avoiding TMI Online Can Strengthen Your Brand
by Aaron Green
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Online creators suffer for their TMI moments, but they can instead benefit from sharing personal information online—if it’s appropriate. We’ve all seen it before: a...
03
May
Cancel Culture: Social Justice or Petty Jealousy?
by Karlie Kelsch
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Some social media users delight in canceling out-of-line celebrities, but does cancel culture really help the cause of social justice, or is it fueled by...